The August 2008 issue of Computer Graphics World features Massive front and center in the form of an interesting article called 'Unleashing the Artificial Horde'. The journalist - Kenneth Wong - looks at the increasing use of AI simulation software to build safer more efficient buildings. Although here at Massive HQ we're best known for our entertainment customers - we have started to work with a few engineering and architectural firms to push the uses of Massive into a whole new world - the real world!
This might sound like a bit of a jump. What do films and engineering have in common? The answer - quite simpy - is that Massive isn't really an animation tool. It's an A.I. authoring tool that can easily create characters - tens, hundreds, thousands - that react to each other and to their environment. Whether it's being used to fill the stadium in a superbowl TV commercial or to show how long it takes to evacuate an unbuilt skyscraper - the principles behind it are the same.